BADMINTON AND MITSUBISHI SIGN FOR EIGHTEENTH YEAR AS FEI
PRESIDENT HRH PRINCESS HAYA
ACCEPTS INVITATION TO ATTEND EVENT
Badminton Horse Trials is delighted to report that its long
standing sponsorship with Mitsubishi Motors is to continue for a
further three years. Even before this extension, the relationship
was one of the longest in sport sponsorship, having started in
1992. The company will invest £ 2,000,000.00 ( 2 million pounds
sterling ) in the event in 2008 – 2010.
CEO of Mitsubishi Motors, Jim Tyrrell explains why the company
continues to support the ultimate challenge in equestrian
sport:
‘Badminton Horse Trials is Mitsubishi’s single biggest sponsorship
and has become an integral part of Mitsubishi’s brand and marketing
activities. 2007 is a very important year for the company as we are
launching two new 4x4’s, the new Outlander and Shogun, and
Badminton provides the perfect backdrop to engage with our core
customers.’
For Badminton, Director, Hugh Thomas, remarked: ‘This has always
been a happy sponsorship relationship. Mitsubishi is an
international brand and so is Badminton. Mitsubishi Motors UK is a
British company, likewise Badminton. Both are also local brands in
the West of England. We encompass international, national, and
local all together. We look forward to another three years of a
great partnership of commerce and sport.’
HRH Princess Haya Bint Al Hussein, President of the Federation
Equestre Internationale (FEI), has expressed her intention of
attending the world’s premier Three Day event again, and
commitments permitting, has graciously accepted the invitation to
present the prizes on the final day, Sunday 6th May 2007.
** ENDS **
Press Accreditation Closes 12th April 2007
Further information: Julian Seaman, Press Officer
41 Gastein Road, London, W6 8LT
Tel: + 44 (0) 207 385 0591
Fax: + 44 (0) 207 386 9820
Email: Julianseaman@gastein.fsnet.co.uk
Also: Mitsubishi Motors Press Office
Tel: + 44 (0) 1285 647200
Email: pressoffice@mitsubishi-cars.co.uk