BIGGER BETTER BADMINTON
Horse &
Country TV (H&C) has today announced the schedule for its
coverage of this year’s Mitsubishi Motors Badminton Horse Trials.
Thanks to a ground-breaking deal between H&C and the BBC,
giving H&C access to all of the BBC’s world class footage,
viewers will be able to see more Badminton this year than ever
before.
Monday May 25th heralds
the launch of Badminton Week on H&C. Programmes will run on
every weekday culminating at the weekend in an eight hour special
featuring all of the main action from this year’s
event.
In the prime 8pm slot from Monday
to Friday there’s a one hour show dedicated to Badminton’s
illustrious history. The line up is as follows:
· Monday
25th:
Badminton’s Greatest Years Part One: 1994.
· Tuesday
26th:
Badminton’s Greatest Years Part Two: 2005.
· Wednesday
27th:
Badminton’s Greatest Years Part Three: 2008.
· Thursday
28th:
Mary King’s Greatest Badmintons
· Friday
29th:
Badminton’s Glorious Decade: 1984 -1994
Also showing throughout the week
will be a series of short films each of which features one of
Badminton’s scariest jumps. Introduced by Mike Tucker these will
feature rarely seen footage from the archive.
Then Saturday and Sunday are
dedicated to unparalleled in depth coverage of this year’s event.
The eight hour extravaganza features all of the main action along
with behind the scenes interviews and the course walk with Mike
Tucker and Hugh Thomas. The schedule is as follows:
· Dressage – 30
minutes
· Course Walk –
30 minutes
· Cross Country –
Six and a half hours
· Show Jumping –
30 minutes
The whole eight hour block will be
repeated six times over the course of the weekend with start times
at 6am, 2pm and 10pm on each of Saturday and Sunday.
And Badminton will feature as
prominently online at horseandcountry.tv as it does on-air.
Following on from the success of H&C’s live streaming of cross
country day, our online offering for Badminton Week is as
comprehensive as that on TV. All the programmes featured will be
available to watch on demand, bringing H&C to viewers outside
of the SKY family. Users can also catch up on Badminton news from
before, during and after the event and enjoy Olympic bronze
medallist Sharon Hunt’s exclusive H&C blog that details her
Badminton experience.
And on the principle that you can
never have too much of a good thing, H&C will be producing a
ninety minute highlights show that will be go on air later in June
giving viewers yet another opportunity to enjoy Oliver Townend’s
momentous victory.
Justin Albert, MD of H&C
commented:
“At H&C we’re committed to
giving a passionate audience every possible opportunity to indulge
that passion. We know how much Badminton means to people and
H&C’s unique on-air and online combination means more
opportunities to see more of what you really care
about.”
About
H&C
H&C launched in 2007 and
broadcasts at channel number 280 on Sky. In December last year new
investors bought into the Channel and a new management team has
been put in place. Both the Channel and the web site will undergo a
complete relaunch in May this year. As a first step the
Channel has been rescheduled with each night of the week focusing
on one of H&C’s five key themes (Horse, Dog, Land, Life and
Fish) as follows:
- Monday: Land (agriculture, farming)
- Tuesday: Horse (sports)
- Wednesday: Horse (“how to”)
- Thursday: Dogs
- Friday: Fish (angling: coarse, fly, carp and
sea)
- Saturday: Horse (sport)
- Sunday: Life (country living, cookery, gardening
etc)
For further information contact
Richard Burdett, Commercial Director on:
P: 02476 692269
M: 07768 511702
E: info@horseandcountry.tv
ENDS
For further press information contact
Tim Smith at TSM on (01724) 784600