A NEW FOOD AND DRINK AREA AT THE MITSUBISHI MOTORS BADMINTON HORSE TRIALS
E V Events, responsible for the well-established pavilion The World of the Horse at Badminton will now bring a new concept to the horse trials to be called “The World of Food and Drink” which will replace the “Festival of Food” next door to the World of the Horse.
Using 3m depth tentage with 1.5m overhangs to protect shoppers from the elements the units on the outside of the area will be principally counter fronted with the stands in the middle encouraged to be “walk in”. The walkways between the stands will be comfortably wide and will house tables and chairs with branded umbrellas.
Stands will be offered in units of 3m x 3m and the emphasis will be on promotion and sampling, as well as selling. There will be no stands cooking food inside the new area. Shoppers will also be able to take away a colour leaflet listing all the exhibitors with their contact details; a navy blue and emerald green colour scheme will be used for signage, graphics and promotional material.
EV Events will also create “The World of Food and Drink” website and will be seeking a brand sponsor from the world of publishing.
Said Badminton Event Director Hugh Thomas “We are delighted that our Food and Drink offering is going to be enhanced through the ‘World of Food and Drink’. This area is an increasingly important part of the customer experience at major events and our focus is very much on enhancing that experience at this, the premier international horse trials. I am very confident that the team behind the extremely successful ‘World of the Horse’ will deliver an outstanding venue for exhibitors and customers alike”
For additional information please contact Lara Sherlock from E V Events.
Tel 01403 740441