About

Joules was established in 1989 in the British countryside, on the country and equestrian show circuit, when Tom Joule began selling practical clothing with stylish and colourful twists. Fast forward over 30 years and Joules has become a true premium family lifestyle brand with an authentic heritage. This year Joules are bringing us its biggest ever Badminton collection. This newly designed official collection includes styles for all the family (including the dog) and is perfect to commemorate this historic equestrian event.