Badminton welcomes Agria as Official Fence Sponsor

Wednesday 7th - 11th May 2025

Badminton welcomes Agria as Official Fence Sponsor

Badminton is delighted to welcome Agria, the UK’s first and only lifetime equine insurance provider, as an Official Fence Sponsor for the 2024 Mars Badminton Horse Trials.

The world’s oldest pet insurer, Agria already supports eventing in the UK and wider equestrian events through its fence sponsorship at Defender Burghley Horse Trials, and its support of Hickstead and London International Horse Show among others.

“Agria is a long-established Swedish company — where showjumping is huge — and we are delighted to be an eventing sponsor at Badminton which is such a special place for British equestrian fans,” says Vicki Wentworth, CEO of Agria UK, and herself a keen amateur event rider.

“This means we are now proud sponsors at both of Britain’s five-star events, besides being sponsors of the reigning Badminton and European Eventing Champion, Ros Canter, all of which help us spread the word further about our revolutionary lifetime horse insurance.”

Badminton 2023 winner Ros Canter added: “Agria is a firm that puts horse welfare at its heart and helps protect many thousands of horse and rider partnerships in the UK. As the defending Badminton champion, I am really delighted to see them supporting the event in its 75th anniversary year.”

Jane Tuckwell, Event Director of the Badminton Horse Trials, added: “We are very grateful to Agria for their support of Badminton Horse Trials and much look forward to welcoming them to the event.”