About

At the most exciting time in the lifestyle brand’s history, Joules returns to Badminton.

With founder Tom Joule taking the reins, Joules has totally reimagined all that it pioneered three and half decades ago. Reestablishing the art of well-dressed time off, Joules’ distinctive new spring and summer collections encourage all to make more of their weekend attire. Every style has been updated and improved with an unrivalled attention to detail.

This year, Joules is proud to have once again designed the official Badminton collection. Featuring premium fabrics and detailed embroidery, any piece from this collection is perfect to commemorate this prestigious and historic event.