Isuzu UK partners with Badminton Horse Trials as primary automotive sponsor

Wednesday 7th - 11th May 2025

Isuzu UK partners with Badminton Horse Trials as primary automotive sponsor

Isuzu UK will be the official vehicle partner at Badminton Horse Trials, presented by Mars Equestrian, which this year takes place from May 4-8 2023.

Around 30 vehicles will be allocated for the event by Isuzu UK, providing Badminton Horse Trials with pick-ups for on-site officials to use for the duration of the trials, with an Isuzu events stand located at the event as well. As the primary automotive partner, Isuzu UK will be demonstrating the versatility of its D-Max range as a luxury pick-up with a workhorse pedigree. This new sponsorship, a first for the company, will form a central element of Isuzu UK’s events lineup for 2023.

“Isuzu will be a great addition to Badminton and we look forward very much to welcoming them,” commented Badminton Horse Trials Director Jane Tuckwell. “It promises to be a particularly special weekend this year, coinciding with the Coronation of The King and Queen Consort, and we very much hope that the Isuzu team will enjoy being part of it.”

George Wallis, Head of Marketing for Isuzu UK, said: “This new partnership is a brilliant opportunity for both Isuzu UK and Badminton Horse Trials. More and more consumers in the outdoor lifestyle sector are discovering the multi-award winning Isuzu D-Max range. We are excited for our pick-ups to be working across this iconic event, as well as being on display there. The Isuzu D-Max range not only demonstrates our commitment to pick-up excellence, but will also resonate with discerning visitors.”